tag:blogger.com,1999:blog-22075204461761079242012-02-16T19:46:24.009+11:00Successfully build and market your personal brand.Lei Wanghttp://www.blogger.com/profile/17162604768058977391noreply@blogger.comBlogger71100tag:blogger.com,1999:blog-2207520446176107924.post-49008320135625920672007-10-22T12:55:00.000+10:002007-11-01T01:00:53.554+11:00

For you to improve your chances of making a sale, first you need to improve your exposure. Your conversion rate is direct result of your open rate.Do you ever monitor the open rate of your newsletter campaigns? It tells you how many people actually read your newsletters. In most case the average open rate is 20 – 30%, but some receive 60%.So what is the secret of having people eager to receive

Lei Wanghttp://www.blogger.com/profile/17162604768058977391noreply@blogger.com2tag:blogger.com,1999:blog-2207520446176107924.post-59304473475567716812007-09-30T10:17:00.000+10:002007-10-03T01:24:15.668+10:00

Most authors spend too much time on selling themselves than focusing on the reader. The fact is most readers are not interested in what you have to say, they are only interested in themselves. So before going into details what you can do, sell the problem first, then offer the solution and your expertise. Once the reader draws the conclusion that there is a problem and they need to do something

Lei Wanghttp://www.blogger.com/profile/17162604768058977391noreply@blogger.com0tag:blogger.com,1999:blog-2207520446176107924.post-9877960060907310022007-09-24T09:29:00.000+10:002007-09-24T13:21:54.597+10:00

I was reading the September issue of The Economist and I saw an ad offering MBA course. It has no image or fancy formatting, just plain text on white background, however it's the best ad I have seen in years!50% of the word'stop companies* work with us.There must be a reason.The body briefly explains the organisation's vision and what it does. The last paragraph is really the stroke of a genius:"

Lei Wanghttp://www.blogger.com/profile/17162604768058977391noreply@blogger.com0tag:blogger.com,1999:blog-2207520446176107924.post-49354541174194571422007-09-22T22:27:00.000+10:002007-09-25T16:08:22.265+10:00

The Institute of Management Consultant held a 3 hour seminar last Friday in MLC Centre and two speakers were invited to present.John Groarkewww.jegmc.comJohn has decades of experience in consulting and is currently running a course for consultants. Here's a few key point I find very helpful:1. Winning proposal - use visual aids and summary to supportClient won't be interested in reading through a

Lei Wanghttp://www.blogger.com/profile/17162604768058977391noreply@blogger.com0tag:blogger.com,1999:blog-2207520446176107924.post-87740814691205384072007-09-19T12:42:00.000+10:002007-09-24T12:38:43.125+10:00

By chance I came across a copy writer and his name is Scott Bywater. At the time I was looking for something completely different and had no intention to hire a copy writer. Amazingly I was sold within 5 minutes reading what he has written on his website http://www.copywritingthatsells.com.au/"Revealed: Why Most Ads, Sales Letters And Web Sites Don't Turn A Profit - The Unvarnished Truth From

Lei Wanghttp://www.blogger.com/profile/17162604768058977391noreply@blogger.com0tag:blogger.com,1999:blog-2207520446176107924.post-22107997525848257912007-09-18T18:54:00.000+10:002007-09-18T22:21:23.538+10:00

I was reading an interested article by Fred Schebesta talking about how often you should be sending newsletter so people won't feel you are spamming them.The point is - it's not about frequency, doesn't matter if you are emailing them once a month or once a year, if the content is not useful, people simply won't read it.I was on e-Myth's mailing list and the content was always about their clients

Lei Wanghttp://www.blogger.com/profile/17162604768058977391noreply@blogger.com0tag:blogger.com,1999:blog-2207520446176107924.post-76316433143624388012007-09-12T16:44:00.000+10:002007-09-24T10:02:51.518+10:00

Imagine advertising a full page advert in a magazine which will cost in excess of $5,000, not to mention the cost that may come from hiring a professional marketer to compile a reasonable advert to get you 5 seconds of the readers' attention.You are much better off to promote through "education" than putting together a banner or an advert and hoping someone will take notice. You do not need to be

Lei Wanghttp://www.blogger.com/profile/17162604768058977391noreply@blogger.com0